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ASICS RUNNING SHOES AND RUNNING CLOTHING
We are proud to associated with ASICS - renowned for their famous range of running shoes, running clothing and accessories , from the famous 2100 running series with the latest version of the Gel 2150 to the Rugby, Cricket, netball, hockey and court shoes.
"ASICS has been developing sports shoes and apparel for more than 50 years now. In this time innovation has been the key to our introduction of design philosophies that have revolutionised the world of sports. At our research and development centre in Kobe, Japan, we work in close collaboration with male and female athletes. Through our scientific approach we have managed to create some highly innovative sports product solutions. Technologies such as our core GEL cushioning system and the evolutionary Impact Guidance System (I.G.S.) and Biomorphic have helped to create some of the most comfortable and performance-enhancing shoes and apparel on the market, for athletes and active consumers alike."
This innovative approach, based on scientific research and collaboration with athletes, has been central to the ASICS key objective:
Producing innovative sports products solutions and technologies to help athletes and active consumers achieve their goals.
The ASICS company name, an acronym for the Latin phrase “Anima Sana In Corpore Sano”, meaning “Sound Mind In A Sound Body”, has shaped ASICS destiny. It is the echo of their consistency, their innovation, their commitment to quality and their originality."